Journal

Notes from the shop floor.

How home kitchens, grocers, and dairy brands actually take orders online — without a developer on retainer.

Getting started

Take a home food business online in India

FSSAI, photos, slots, UPI, and the first ten paying customers — a working sequence, not a TED talk.

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Grocery

What a grocery store needs from an online shop

UPI, delivery windows, WhatsApp, zero commission, your own domain. The checklist we use when we launch.

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Operations

Move WhatsApp orders onto a proper store

Keep the chat. Stop losing line items in the thread. How the cutover actually works.

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