Merchant lookbook · existing & new tenants

Your shop should not look
like everyone else’s. Pick the layout that sells your kind of food.

Same XLeShop engine — cart, checkout, slots, WhatsApp, admin — different first screen. This lookbook is what we walk through with you before go-live (and when you want a seasonal refresh). Colours stay yours. Structure is a choice.

Zero commission One-file switch — no rebuild Works on the live catalogue India ₹ · UK £
Why this document exists

Logo + colour is not a brand.

If two shops share the same hero band, the same two-column photo tiles, and the same ADD button, customers feel the template — even when the sweets and the milk are nothing alike. Below: two real tenant palettes on the current default. Different colours. Same silhouette.

🚚 Fast delivery · Karimnagar, Hyderabad, UK
Gajanan Home Foods
🇮🇳 India
👤 🛒
Search products…
Fresh · Homemade · Delivered

Homemade sweets, to your door.

Authentic Karimnagar sweets & festive treats.

AllSweetsSavouries
Gulab jamunSALEBESTSELLER
Gulab Jamun · Premium
500g · 12 pcs
₹320 ₹380
Mysore pak
Mysore Pak — Ghee Rich
250g · serves 4
₹240
🏠 Home🛍️ Shop🛒 Cart👤 Account
Current default · sweets shop
🥛 Fresh & pure dairy delivered daily
KBK Dairy Products
🇮🇳 India
👤 🛒
Search products…
Fresh · Daily · Delivered

Farm dairy, to your door.

Milk, ghee, paneer — morning slots.

AllMilkGhee
MilkDAILY
Full cream milk · 1 L
Glass bottle
₹68
Ghee
A2 cow ghee — 500ml
Glass jar
₹890
🏠 Home🛍️ Shop🛒 Cart👤 Account
Current default · dairy shop — same layout

That is the default every tenant gets today. The rest of this lookbook is how we stop that — without a custom rebuild, and without touching checkout.

Homepage options

What the customer sees before they add to cart.

A homepage is a stack of blocks we already ship: hero, story, promo carousel, category tiles, offers, subscription card, repeat-last-order. We turn the stack on or off and change the order. You keep your photos and copy.

01 · Editorial

Kitchen story first

Soft hero, founder story, then big photo categories. Feels like a family kitchen — not a supermarket app.

Use when: homemade sweets, pickles, a named cook, a town people already know.
Skip if: 80+ grocery SKUs and customers just want milk in 20 seconds.

You provide: 3-sentence origin story, signature line, 1 hero sentence. We already have the block.

🚚 Karimnagar · Hyderabad · UK · USA
Gajanan Home Foods
🛒
🪔

Homemade with love, since 1992.

Fresh-batch, never warehoused, delivered with care.

A family kitchen, gone city-wide.

We started with one recipe and one steel kadai in Karimnagar. Three decades later, the same kitchen serves 8 cities.

— Meena Kumari, founder
Sweets
Pickles
02 · Carousel

This week’s campaign

A photo promo you can swap every fortnight — Diwali boxes, mango batch, free-over-£60 — then categories. Shoppers tap the offer, not a paragraph.

Use when: you run weekly offers, festival drops, or “new stock landed”.
Skip if: you never change the catalogue and have no promo photos.

You provide: 2–3 promo slides (photo + 6-word title + 1 line). We rotate them automatically.

🚚 Fast delivery across Kent
Sri Balaji Stores · 🇬🇧
🛒

Asian groceries, properly stocked.

Hand-picked for South Indian kitchens in Kent.

Diwali boxes
SEASONAL · DIWALI

Diwali sweet boxes

6-pc, 12-pc & 24-pc gift trays
🌸 Onam🪔 Frozen pre-Diwali🥘 Eid spices
Rice
Pickles
03 · Festival

Full-bleed season

The whole top of the shop goes festive for 10–20 days. Same engine. New first impression. Flip back to editorial or carousel after the festival.

Use when: Diwali, Pongal, Sankranti, Eid, Christmas hamper weeks.
Skip as a year-round home — it should feel special, then come down.

You provide: festival name, 1 photo, 3 seasonal chips (e.g. gift trays / bobbatlu / diyas).

Gajanan
🛒
FESTIVAL · PONGAL

Pongal & Sankranti specials

Bobbatlu, Ariselu, Pootharekulu — all fresh batch.

🪔 Gift trays🍯 Ariselu🥭 Mango pickle
ALSO ON

Diwali pre-orders

04 · Subscription

Set milk on auto

The daily plan is the product. Show litres and skip/pause before the SKU grid. Returning customers reorder in one tap.

Use when: morning milk, curd, paneer routes — KBK Dairy, Aarvik, any daily drop.
Skip for a general mart (KBK Mart should not use this as the home).

You provide: 2–3 plan rows (label, price/day, save %). Slots you already have in admin.

🥛 Fresh dairy delivered daily
Aarvik Dairy Products
🛒

Fresh from farm, every dawn.

Milk at the door before 8 AM. Skip or pause any day.

Dawn milk
MORNING ROUTE

Before 8 AM

DAILY SUBSCRIPTION

Set milk on auto.

1 L · full cream
daily₹68/day
500ml + 200g curd
save 8%₹90/day
05 · Aisle home

Shop like a mart

No novel. Next slot + shelves you can swipe. Produce, dairy, snacks — the way people walk a kirana, not a landing page.

Use when: South Basket, KBK Mart, any wide grocery catalogue.
Skip for a 20-SKU sweet shop — aisles look empty.

You provide: aisle names in the order you want them (we pull products from your MENU categories).

🛒 Fresh groceries & daily essentials
KBK Mart
🛒
⏱ Next slot · Today 6–9 AM · ₹0 delivery

Vegetables →

Tomatoes · 1 kg
₹42
Coriander bunch
₹15

Dairy →

Milk 1 L
₹68
Paneer 200g
₹95
06 · Journal

Quiet, trusted, sparse

Wellness shops die in a grocery grid. Show origin, then two or three products with room to breathe. Ingredients over density.

Use when: Ayurveda, oils, limited craft SKUs, practitioner-led brands.
Skip if: you sell 100 FMCG lines — this will feel unfinished.

You provide: 1 still-life photo, 2 trust lines (batch / practitioner / origin), 4–8 hero products with real photos.

🌿 Authentic Ayurvedic products
Natural Cure Ayurveda
🛒
Ayurveda
JOURNAL

Root, leaf, oil — nothing warehouse-fresh.

Prepared in small batches.

Formulas we still make the slow way. No 2-column snack wall — each bottle has a reason to be on the shelf.

Herbal oil

Ashwagandha oil

30ml dropper
₹480
07 · Compact

Two buttons, then SKUs

Title, Shop all / Categories, small category row, offers. For owners who hate “marketing pages” and whose regulars already know the shop.

Use when: UK collect-in-store, repeat grocery, Sri Balaji–style staples.
Skip if: first-time visitors need a story to trust you (sweets, Ayurveda).

You provide: one sentence tagline. That is it.

🇬🇧 Collect on Watling St · free over £60
Sri Balaji Stores
🛒
🇬🇧 UNITED KINGDOM

Kent’s South Indian cupboard.

Reserve online, collect Saturday — or delivery across Kent.

Rice
Pickle
Ghee
Snacks
OFFER
Sona Masoori 5 kg
£12.99
Avakai 500g
£5.49
Product listing options

How the catalogue itself is shaped.

Homepage gets them in the door. Listing is where they add. Sweets, milk pouches, 5 kg rice, and herbal oils should not share one tiny tile. Same ADD / qty stepper / cart — different card.

Tile · current

Dense photo grid

Two columns on a phone. Fast add. Best when the pack shot is the product (produce, snacks, distinct sweets).

South Basket · KBK Mart · colourful SKUs
South Basket
🛒
AllVegDairy
Tomatoes · 1 kg
Farm fresh
₹42
Full cream 1 L
Today’s batch
₹68
Paneer 200g
Chhena, same morning
₹95
Coriander
Bunch
₹15
Row list

Name, pack, price — scan 20 SKUs

Rice bags and dal look the same in a tiny tile. A row puts pack size next to price. UK grocery and dairy both win.

Sri Balaji Stores · Aarvik · staples with similar photos
Sri Balaji Stores
🛒
Rice & flourSpices
Basmati — Sona Masoori
5 kg bag
£12.99
Cow ghee
500ml
£6.99
Andhra mango pickle
500g jar
£5.49
Mysore pak
250g
£4.20
Poster

One product, full photo

Gulab jamun deserves a photograph, not a postage stamp. One column on mobile. Craft copy under the image.

Gajanan Home Foods · Natural Cure Ayurveda
Gajanan Home Foods
🛒
Gulab jamunBESTSELLER

Gulab Jamun · Premium

Khoa, slow-fried, soaked the same afternoon. 12 pieces · 500g.

₹320 ₹380

Mysore Pak — Ghee Rich

₹240
Menu

Grouped price list

Milk is milk. Photo-optional. Sticky category headers. Qty always visible. Feels like a dairy menu, not Instagram.

KBK Dairy Products · morning routes
KBK Dairy Products
🛒
Milk
Full cream 1 L
Glass · morning
₹68
Toned 500ml
Pouch
₹32
Ghee & paneer
A2 cow ghee 500ml
Glass jar
₹890
Paneer 200g
Same morning
₹95
Spotlight

Bestseller spans the row

MENU labels (BESTSELLER, FESTIVE, NEW) become layout — not only a badge. Then the rest of the category in tiles.

Festival boxes · “offer of the week” grocery
Gajanan Home Foods
🛒
Gift tray
FESTIVE
Diwali 12-pc tray
₹1,280 · pre-order
Gulab Jamun
₹320
Avakai 500g
₹380
Promotions & seasons

The shop can dress for the calendar.

You do not need a new website for Diwali. You need a promo photo, three chips, and a date to revert. Same checkout. Same admin.

Diwali gift trays
Diwali / hamper week

Gift trays on the carousel

Festival homepage + Spotlight listing. Pre-order copy on the hero SKU. Revert on Amavasya + 2 days.

Pongal spread
Pongal / Sankranti

Regional sweets as the home

Full-bleed festival hero. Seasonal strip: bobbatlu, ariselu, sugarcane. Tile or poster underneath.

Morning milk crates
Always-on dairy

Dawn route, not a festival

Subscription card stays all year. Swap only the photo if the season changes (fog vs summer).

How to choose

Pair homepage + listing. That is the whole decision.

We recommend one pairing per shop type so two XLeShop tenants on the same street do not clone each other. You can override — this is the starting point we put in front of owners.

If you sellHomepageListingWhy owners say yes
Homemade sweets & savouriesEditorial (Festival in season)Poster + SpotlightPhotos and the family name do the selling
NCR / city grocery, many SKUsAisleTile inside railsFeels like quick-commerce without looking like Blinkit cloned
UK Asian grocery / collect-in-storeCompact + carouselRow listPack size and £ price visible; regulars shop fast
Ayurveda / sparse wellnessJournalPosterStops the “grocery app with green paint” look
Morning milk & curdSubscriptionMenuThe plan is the product; SKUs are a list
Neighbourhood martAisle (not subscription)Aisle + TileMart is not a dairy brand — shelves, not litres/day
Second dairy on the same backendSubscriptionRow listSame engine as the first dairy, different silhouette

Existing tenants

You are live. We do not rebuild the shop. We switch flags, drop in promo copy, and — if you pick Poster or Row — ship a listing layout on the next storefront update. Checkout, orders, and admin stay as they are.

Ask us for: a 20-minute screen-share of this lookbook with your live MENU open. You point. We set it.

New tenants

Day one should not be “the Gajanan template in your colours.” On onboarding we pick one row from the table above before the domain goes live. Your first customer never sees the cloned default.

Bring: logo, 4 product photos, 1 promo photo, tagline, and which row in the table you want.

What you send us

A short kit. Not a 40-page brand book.

Always

Logo, primary colour (from your pack), phone, delivery area, currency.

If you pick story / journal

Origin paragraph (60–80 words) and a signature (“— name, role”).

If you pick carousel / festival

One landscape photo per campaign and a 6-word title. We write the rest if you want.

Phone photos of the actual kadai, crate, or shelf beat stock photography. The images in this lookbook are examples of mood — your batch is the proof.

Owner questions

Straight answers.

Does this cost extra?

No new platform fee. Layout is part of XLeShop. Zero commission stays zero commission. If you need a photographer or 40 new pack shots, that is separate — most shops start with photos they already WhatsApp to customers.

Can I change my mind after go-live?

Yes. Homepage variant is a config switch. Festival mode is designed to go up and come down. Listing layout is a storefront update we apply once per choice — not a migration.

Will checkout change?

No. Cart sheet, slots, OTP, Razorpay / COD / WhatsApp cart stay the same. Only the browse experience changes.

What if I have almost no photos?

Pick Compact + Row list or Menu. Those layouts do not depend on hero photography. Poster and Journal wait until you have pack shots.

Can two of my shops look different on the same backend?

Yes. KBK Dairy and KBK Mart can share Apps Script family and still use Subscription+Menu vs Aisle+Tile. That is the point of this lookbook.

Next step

Send this page. Circle one homepage and one listing.

WhatsApp us the pair (“Editorial + Poster”) and two promo dates this year. We set it on your tenant. Your domain. Your brand. Your growth.

India WhatsApp → UK WhatsApp → xleshop.com