A family kitchen, gone city-wide.
We started with one recipe and one steel kadai in Karimnagar. Three decades later, the same kitchen serves 8 cities.
— Meena Kumari, founder
Merchant lookbook · existing & new tenants
Your shop should not look
like everyone else’s. Pick the layout that sells what you sell.
Same XLeShop engine — cart, checkout, slots, WhatsApp, admin — different first screen. This lookbook is what we walk through with you before go-live (and when you want a seasonal refresh). Colours stay yours. Structure is a choice.
Zero commission
One-file switch — no rebuild
Works on the live catalogue
India ₹ · UK £
Why this document exists
Logo + colour is not a brand.
If two shops share the same hero band, the same two-column photo tiles, and the same ADD button, customers feel the template — even when the sweets and the milk are nothing alike. Below: three real tenants on the current default: a sweets kitchen, a dairy and a menswear label. Different colours, different products. Same silhouette.
🚚 Fast delivery · Karimnagar, Hyderabad, UK
Gajanan Home Foods
🇮🇳 India
👤 🛒🇮🇳 India
Search products…
Fresh · Homemade · Delivered
Homemade sweets, to your door.
Authentic Karimnagar sweets & festive treats.
AllSweetsSavouries
SALEBESTSELLERGulab Jamun · Premium
500g · 12 pcs
₹320 ₹380
Mysore Pak — Ghee Rich
250g · serves 4
₹240
🏠 Home🛍️ Shop🛒 Cart👤 Account
Current default · sweets shop
🥛 Fresh & pure dairy delivered daily
KBK Dairy Products
🇮🇳 India
👤 🛒🇮🇳 India
Search products…
Fresh · Daily · Delivered
Farm dairy, to your door.
Milk, ghee, paneer — morning slots.
AllMilkGhee
DAILYFull cream milk · 1 L
Glass bottle
₹68
A2 cow ghee — 500ml
Glass jar
₹890
🏠 Home🛍️ Shop🛒 Cart👤 Account
Current default · dairy shop — same layout
Free shipping across India · premium cotton
RAP CLUB
🇮🇳 India
👤 🛒🇮🇳 India
Search products…
New · Linen · Made in India
Tailored for the everyday.
Premium cotton shirts, cut for a clean line.
AllLinenChecks
NEWLinen shirt · Sky
S · M · L · XL
₹1,499
Check shirt · Olive
M · L · XL
₹1,299
🏠 Home🛍️ Shop🛒 Cart👤 Account
Current default · menswear
That is the default every tenant gets today. The rest of this lookbook is how we stop that — without a custom rebuild, and without touching checkout.
Homepage options
What the customer sees before they add to cart.
A homepage is a stack of blocks we already ship: hero, story, promo carousel, category tiles, offers, subscription card, repeat-last-order. We turn the stack on or off and change the order. You keep your photos and copy.
01 · Editorial
Kitchen story first
Soft hero, founder story, then big photo categories. Feels like a family kitchen — not a supermarket app.
Use when: homemade sweets, pickles, a named cook, a town people already know.
Skip if: 80+ grocery SKUs and customers just want milk in 20 seconds.
You provide: 3-sentence origin story, signature line, 1 hero sentence. We already have the block.
🚚 Karimnagar · Hyderabad · UK · USA
Gajanan Home Foods
🛒🪔
Homemade with love, since 1992.
Fresh-batch, never warehoused, delivered with care.
Sweets
Pickles
02 · Carousel
This week’s campaign
A photo promo you can swap every fortnight — Diwali boxes, mango batch, free-over-£60 — then categories. Shoppers tap the offer, not a paragraph.
Use when: you run weekly offers, festival drops, or “new stock landed”.
Skip if: you never change the catalogue and have no promo photos.
You provide: 2–3 promo slides (photo + 6-word title + 1 line). We rotate them automatically.
🚚 Fast delivery across Kent
Sri Balaji Stores · 🇬🇧
🛒Asian groceries, properly stocked.
Hand-picked for South Indian kitchens in Kent.
SEASONAL · DIWALI
Diwali sweet boxes
6-pc, 12-pc & 24-pc gift trays
🌸 Onam🪔 Frozen pre-Diwali🥘 Eid spices
RicePickles
03 · Festival
Full-bleed season
The whole top of the shop goes festive for 10–20 days. Same engine. New first impression. Flip back to editorial or carousel after the festival.
Use when: Diwali, Pongal, Sankranti, Eid, Christmas hamper weeks.
Skip as a year-round home — it should feel special, then come down.
You provide: festival name, 1 photo, 3 seasonal chips (e.g. gift trays / bobbatlu / diyas).
Gajanan
🛒FESTIVAL · PONGAL
Pongal & Sankranti specials
Bobbatlu, Ariselu, Pootharekulu — all fresh batch.
🪔 Gift trays🍯 Ariselu🥭 Mango pickle
ALSO ON
Diwali pre-orders
04 · Subscription
Set milk on auto
The daily plan is the product. Show litres and skip/pause before the SKU grid. Returning customers reorder in one tap.
Use when: morning milk, curd, paneer routes — KBK Dairy, Aarvik, any daily drop.
Skip for a general mart (KBK Mart should not use this as the home).
You provide: 2–3 plan rows (label, price/day, save %). Slots you already have in admin.
🥛 Fresh dairy delivered daily
Aarvik Dairy Products
🛒Fresh from farm, every dawn.
Milk at the door before 8 AM. Skip or pause any day.
MORNING ROUTE
Before 8 AM
DAILY SUBSCRIPTION
Set milk on auto.
1 L · full cream
daily₹68/day
daily₹68/day
500ml + 200g curd
save 8%₹90/day
save 8%₹90/day
05 · Aisle home
Shop like a mart
No novel. Next slot + shelves you can swipe. Produce, dairy, snacks — the way people walk a kirana, not a landing page.
Use when: South Basket, KBK Mart, any wide grocery catalogue.
Skip for a 20-SKU sweet shop — aisles look empty.
You provide: aisle names in the order you want them (we pull products from your MENU categories).
🛒 Fresh groceries & daily essentials
KBK Mart
🛒⏱ Next slot · Today 6–9 AM · ₹0 delivery
Vegetables →
Tomatoes · 1 kg
₹42
Coriander bunch
₹15
Dairy →
Milk 1 L
₹68
Paneer 200g
₹95
06 · Journal
Quiet, trusted, sparse
Wellness shops die in a grocery grid. Show origin, then two or three products with room to breathe. Ingredients over density.
Use when: Ayurveda, oils, limited craft SKUs, practitioner-led brands.
Skip if: you sell 100 FMCG lines — this will feel unfinished.
You provide: 1 still-life photo, 2 trust lines (batch / practitioner / origin), 4–8 hero products with real photos.
🌿 Authentic Ayurvedic products
Natural Cure Ayurveda
🛒
JOURNAL
Root, leaf, oil — nothing warehouse-fresh.
Prepared in small batches.
Formulas we still make the slow way. No 2-column snack wall — each bottle has a reason to be on the shelf.
Ashwagandha oil
30ml dropper
₹480
07 · Compact
Two buttons, then SKUs
Title, Shop all / Categories, small category row, offers. For owners who hate “marketing pages” and whose regulars already know the shop.
Use when: UK collect-in-store, repeat grocery, Sri Balaji–style staples.
Skip if: first-time visitors need a story to trust you (sweets, Ayurveda).
You provide: one sentence tagline. That is it.
🇬🇧 Collect on Watling St · free over £60
Sri Balaji Stores
🛒🇬🇧 UNITED KINGDOM
Kent’s South Indian cupboard.
Reserve online, collect Saturday — or delivery across Kent.
RicePickleGheeSnacksOFFERSona Masoori 5 kg
£12.99
Avakai 500g
£5.49
08 · Collection
Lookbook first, catalogue second
A fashion label sells a look before it sells a SKU. A calm white page, a serif headline, a hero slideshow of the current drop, then “shop by fabric” tiles and the founder’s note. Sizes live on the product, not on the homepage.
Use when: clothing, footwear, accessories. Anything bought in sizes, collections or drops.
Skip if: customers reorder the same 20 staples every week. They want rows and a fast ADD.
You provide: a name for each drop, 3–6 product photos, your size chart. We set up the slideshow and the fabric tiles.
Free shipping across India · premium cotton
RAP CLUB
🛒
The linen edit
Cool linen for long days.
Checks · new
Checks, cut clean.
Weekend
Prints for the weekend.
Shop by fabric
Linen
Checks
Printed
StripedSince 2026
RAP CLUB began with one idea: a shirt should feel as considered as it looks. Pure linen, premium cotton and fine corduroy, cut to a tailored fit that holds its line from morning to evening.
— Made in India
🏠 Home🛍️ Shop🛒 Cart👤 Account
Product listing options
How the catalogue itself is shaped.
Homepage gets them in the door. Listing is where they add. Sweets, milk pouches, 5 kg rice, and herbal oils should not share one tiny tile. Same ADD / qty stepper / cart — different card.
Tile · current
Dense photo grid
Two columns on a phone. Fast add. Best when the pack shot is the product (produce, snacks, distinct sweets).
South Basket · KBK Mart · colourful SKUs
South Basket
🛒AllVegDairy
Tomatoes · 1 kg
Farm fresh
₹42
Full cream 1 L
Today’s batch
₹68
Paneer 200g
Chhena, same morning
₹95
Coriander
Bunch
₹15
Row list
Name, pack, price — scan 20 SKUs
Rice bags and dal look the same in a tiny tile. A row puts pack size next to price. UK grocery and dairy both win.
Sri Balaji Stores · Aarvik · staples with similar photos
Sri Balaji Stores
🛒Rice & flourSpices
Poster
One product, full photo
Gulab jamun deserves a photograph, not a postage stamp. One column on mobile. Craft copy under the image.
Gajanan Home Foods · Natural Cure Ayurveda
Gajanan Home Foods
🛒BESTSELLERGulab Jamun · Premium
Khoa, slow-fried, soaked the same afternoon. 12 pieces · 500g.
₹320 ₹380
Mysore Pak — Ghee Rich
₹240
Menu
Grouped price list
Milk is milk. Photo-optional. Sticky category headers. Qty always visible. Feels like a dairy menu, not Instagram.
KBK Dairy Products · morning routes
KBK Dairy Products
🛒
Spotlight
Bestseller spans the row
MENU labels (BESTSELLER, FESTIVE, NEW) become layout — not only a badge. Then the rest of the category in tiles.
Festival boxes · “offer of the week” grocery
Gajanan Home Foods
🛒FESTIVE
Diwali 12-pc tray
₹1,280 · pre-order
Gulab Jamun
₹320
Avakai 500g
₹380
Sized cards
Sizes on the card, not behind a tap
Clothing needs the size on the card. Each size can carry its own price and be switched off on its own, so a size you don’t have is greyed out rather than hidden. A fabric line under the name does the job a pack size does in grocery.
RAP CLUB · anything sold as S / M / L, or as 250 g / 500 g / 1 kg
RAP CLUB
🛒AllLinenChecksPrinted
Linen shirt · Sky
Pure linen · regular fit
SMLXL
₹1,499
Check shirt · Olive
Brushed cotton
SMLXL
₹1,299
Stripe shirt · Red
Oxford cotton
SMLXL
₹1,199 ₹1,399
Corduroy · Tan
Fine-wale corduroy
SMLXL
₹1,799
Promotions & seasons
The shop can dress for the calendar.
You do not need a new website for Diwali. You need a promo photo, three chips, and a date to revert. Same checkout. Same admin.
Campaigns & slideshows
Make the shop feel new every week, without a new website.
Every XLeShop store has a campaign engine built in, at Store Settings → Campaigns & banners. It has four blocks: slideshows, editorial stories, brand quotes and promise stripes. Put one at the top as the hero, or between products. Upload a picture from the admin and publish. You don’t need a developer or a redeploy.
The linen edit
Cool linen for long days.
Premium linen shirts, free shipping across India.
Shop linen →Live example: the same slideshow block, dressed for five real XLeShop stores. It pauses when you hover, and you can swipe it on a phone.
Slideshow
Up to 8 slides, each with a picture, a small label, a headline, a line of copy and a button that links anywhere in your shop. Choose 3–15 seconds per slide. It pauses on hover and stays still for visitors who switch motion off.
Editorial
A picture and a short story between products: the founder, the farm, the fabric, this week’s delivery. It’s the block that makes a shop feel like a person.
“ ”
Quote
One line of your brand’s voice in big type, such as “Three decades, one kitchen.” It sits between rows of products and resets the eye.
Stripe
A thin promise band like “Free delivery over ₹499”, “Order by 8 pm for tomorrow” or “Cash on delivery available”. Quiet, but it moves the basket size.
Where blocks go
Top of the shop, or between products
Position 0 is the hero, the first thing a customer sees. Any other number places the block after that many products, so the story, stripe or quote appears while people are scrolling and deciding. Each block comes in your brand’s tones, so it never looks pasted on.
Hero slideshow · stripe after product 2 · editorial after product 4 · quote after product 8.
Rule of thumb: one hero, then no more than one block per two rows of products. More than that and the shop reads like an advert.
🛒 Fresh groceries & daily essentials delivered
KBK Mart
🛒Tomatoes · 1 kg
₹42
Basmati · 5 kg
₹640
🚚 Free delivery over ₹499 · stripe, after product 2
Cow ghee 500 ml
₹540
Paneer 200 g
₹95
Editorial · after product 4Set your milk on auto.
Daily or weekly. Pause any time.
Toned milk 1 L
₹56
Mango pickle
₹180
“Your neighbourhood mart, now online.”Quote · after product 8
🏠 Home🛍️ Shop🛒 Cart👤 Account
A campaign playbook
Eight campaigns that work for food, grocery, dairy and fashion shops. Each one uses a block you already have.
SlideshowHero
Launch a new drop
“The linen edit · 6 new shirts” · Shop linen →
Run 2–3 weeks, then swap in the next drop.
Slideshow + stripeHero + after product 2
Take over for a festival
“Diwali gift trays” + stripe “Order early for Diwali delivery”
Run 10–20 days. Revert the day after.
EditorialAfter product 4
Sell the subscription
Photo of the morning crate + “Set your milk on auto. Pause any time.”
Always on for dairy. Change the photo each season.
StripeAfter product 2
Nudge the basket size
“Free delivery over ₹499” · “Order by 8 pm for tomorrow”
Always on. Match it to your delivery settings.
QuoteAfter product 8
Tell them who you are
“Three decades, one kitchen.” — the family name
Always on. Refresh once a year.
SlideshowHero
Weekend voucher
“WEEKEND10 · 10% off till Sunday” on slide 1
Friday to Sunday. Create the voucher first.
EditorialAfter product 4
Fresh stock landed
“Mango season is here” with this week’s photo
For as long as the season lasts.
StripeAfter product 6
Bring regulars back
“Reorder your last basket in one tap” · link to account
Always on. Works with one-tap reorder.
A year of campaigns
Festival dates move every year, so check them before you schedule. The pattern stays the same: go up a week or two before, and come down the day after.
Jan🇮🇳 Sankranti · Pongal · Lohri🇬🇧 New-year reset
Feb🇮🇳 Valentine’s gift boxes🇬🇧 Valentine’s · half term
Mar🇮🇳 Holi colours & sweets🇬🇧 Mother’s Day (UK)
Apr🇮🇳 Ugadi · Vaisakhi🇬🇧 Easter · Vaisakhi
May🇮🇳 Mango season🇬🇧 Summer BBQ spices
Jun🇮🇳 Monsoon comfort food🇬🇧 Father’s Day
Jul🇮🇳 Monsoon offers🇬🇧 Summer holidays
Aug🇮🇳 Raksha Bandhan · Onam🇬🇧 Onam · bank holiday
Sep🇮🇳 Ganesh Chaturthi🇬🇧 Back to school
Oct🇮🇳 Navratri · Dussehra🇬🇧 Diwali pre-orders
Nov🇮🇳 Diwali · Chhath🇬🇧 Diwali · Christmas hampers
Dec🇮🇳 Christmas · year-end sale🇬🇧 Christmas · New Year
Set-up
Five minutes, from the admin
- Open Store Settings → Campaigns & banners. Every shop already has example campaigns written in its own voice.
- Add a campaign and pick the block: slideshow, editorial, quote or stripe.
- Upload a picture (JPEG, PNG or WebP). It’s resized for phones automatically.
- Choose where it sits, from the hero down to after any product, then publish. It shows up on the next page load.
Rather not? Send us the photos on WhatsApp and we’ll set up your first campaigns with you.
How to choose
Pair homepage + listing. That is the whole decision.
We recommend one pairing per shop type so two XLeShop tenants on the same street do not clone each other. You can override — this is the starting point we put in front of owners.
| If you sell | Homepage | Listing | Why owners say yes |
|---|---|---|---|
| Homemade sweets & savouries | Editorial (Festival in season) | Poster + Spotlight | Photos and the family name do the selling |
| NCR / city grocery, many SKUs | Aisle | Tile inside rails | Feels like quick-commerce without looking like Blinkit cloned |
| UK Asian grocery / collect-in-store | Compact + carousel | Row list | Pack size and £ price visible; regulars shop fast |
| Ayurveda / sparse wellness | Journal | Poster | Stops the “grocery app with green paint” look |
| Morning milk & curd | Subscription | Menu | The plan is the product; SKUs are a list |
| Neighbourhood mart | Aisle (not subscription) | Aisle + Tile | Mart is not a dairy brand — shelves, not litres/day |
| Menswear / fashion in sizes | Collection (slideshow hero) | Sized cards | The drop is the story; the size is the decision |
| Second dairy on the same backend | Subscription | Row list | Same engine as the first dairy, different silhouette |
Existing tenants
You are live. We do not rebuild the shop. We switch flags, drop in promo copy, and — if you pick Poster or Row — ship a listing layout on the next storefront update. Checkout, orders, and admin stay as they are.
Ask us for: a 20-minute screen-share of this lookbook with your live MENU open. You point. We set it.
New tenants
Day one should not be “the Gajanan template in your colours.” On onboarding we pick one row from the table above before the domain goes live. Your first customer never sees the cloned default.
Bring: logo, 4 product photos, 1 promo photo, tagline, and which row in the table you want.
What you send us
A short kit. Not a 40-page brand book.
Always
Logo, primary colour (from your pack), phone, delivery area, currency.
If you pick story / journal
Origin paragraph (60–80 words) and a signature (“— name, role”).
If you pick carousel / festival
One landscape photo per campaign and a 6-word title. We write the rest if you want.
Phone photos of the actual kadai, crate, or shelf beat stock photography. The images in this lookbook are examples of mood — your batch is the proof.
Owner questions
Straight answers.
Does this cost extra?
No new platform fee. Layout is part of XLeShop. Zero commission stays zero commission. If you need a photographer or 40 new pack shots, that is separate — most shops start with photos they already WhatsApp to customers.
Can I change my mind after go-live?
Yes. Homepage variant is a config switch. Festival mode is designed to go up and come down. Listing layout is a storefront update we apply once per choice — not a migration.
Can we change the campaigns ourselves?
Yes. Store Settings → Campaigns & banners: add a slideshow, story, quote or stripe, upload the picture, choose where it sits and publish. No developer, no redeploy. Take it down the same way when the offer ends.
Will checkout change?
No. Cart sheet, slots, OTP, Razorpay / COD / WhatsApp cart stay the same. Only the browse experience changes.
What if I have almost no photos?
Pick Compact + Row list or Menu. Those layouts do not depend on hero photography. Poster and Journal wait until you have pack shots.
Can two of my shops look different on the same backend?
Yes. KBK Dairy and KBK Mart can share Apps Script family and still use Subscription+Menu vs Aisle+Tile. That is the point of this lookbook.
Next step
Send this page. Circle one homepage and one listing.
WhatsApp us the pair (“Editorial + Poster”) and two promo dates this year. We set it on your tenant. Your domain. Your brand. Your growth.